Easy access

We take pride in facilitating digital access and ensuring our customers stay connected through an extensive selection of budget-friendly cellular handsets. The group offers a wide range of cellular handsets ranging from affordable private labels to major international brands. In the cellular market, the group leads the South African market, selling seven out of every 10 prepaid handsets, with 57% being smartphones.

With the migration from 3G to 5G technology in mobile networks, we see a valuable opportunity to offer our customers an affordable solution that aligns with the latest advancements in connectivity. To this extent a cellular handset rental product was developed and is being tested in 180 stores. To date, 120 000 cellular rentals have been provided through both the group’s internally developed capability and third parties.